Bickford of Middletown
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Real Residents, Real Reviews
Knowing who to trust in this journey is hard — especially when your loved one’s health and happiness are at stake.
A letter from Andy Eby Andy Eby Caregiver/Sales & Marketing
The decision to consider senior living is never an easy one. You’re looking for caregivers to help with situations that may have you feeling exposed and powerless. We understand that this is a vulnerable time for your family.
Here at Bickford, we believe that vulnerability is not a weakness, but a strength.
We honor the courage it takes for seniors and families to navigate the aging journey and we believe we owe you our vulnerability in return.
That’s why we display real reviews from our residents, both positive and negative. We’re not interested in cherry-picking feel-good comments from casual visits.
We aim to earn your trust by showing the full spectrum of feedback from internal monthly surveys of our residents and families. This is an uncommon practice in our industry.
Many of the reviews you’ll see are positive, serving as a testament to our “whatever it takes” commitment to helping residents live their best lives.
We interpret negative reviews through two lenses: First, some contain hard truths. It hurts to hear, but sometimes we deserve it. This feedback sharpens us, allows us to see where we fall short, and demands that we get better.
Second, some reviews arise from the unbearable emotional pain families feel as they watch a loved one decline. In these situations, our caregivers may bear the brunt of unrealistic expectations. As the saying goes, “Hurt people hurt people.”
We trust your discernment to distinguish between the two. Feel free to ask us about any review that raises questions or concerns. We believe that trust isn’t built on a facade of perfection but on honesty about our successes and challenges.
Thank you for considering placing your trust in us.
Andy Eby
Reviews for Bickford of Middletown
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66
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9
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5
Reviews with Comments
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Done
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I really like Bickford for (name removed) but lately he's been getting his lunch at 2.00 he gets it in his room because he has anxiety eating I the lunch room
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(names removed) have all been absolutely fantastic with their positive attitude and smiles ! Thank you for taking care of Mom and the residents!
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The new cleaning lady is doing a great job.
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(name removed) have been awesome in letting me know how mom is doing. (name removed) has a smile and is so positive each time I see her.
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The activities director is the most kind and caring person! She treats the residents as friends but never takes herself too seriously. She is a gem and Bickford is lucky to have her.
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Oops, sorry. I meant To say 5 instead of 1. I had it backwards. Please disregard the first one.
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The Mother's Day Brunch was AWESOME! Fantastic planning, presentation and serving! Special Thank You to Chef (name removed) and her entire culinary staff! The food was amazing as always, but this was very special in honoring our mothers. Thank You for celebrating our Moms ! We appreciate the event planned by management and the theme of lavender and lace! The entire staff:(name removed), appreciate everything you do to make the residents feel loved and appreciated. The nurses have been outstanding as well with their care and concern for our Mom. (name removed) have been so supportive in providing excellent care for Mom! We appreciate their dedication and support ! Kitchen Culinary staff and Aides: (name removed) always are smiling and so happy. Appreciate their positive attitudes and service!
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Share my dad's (name removed) information with my guardianship company please. It's been months.
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(name removed) have all been so positive, smiling and supportive of Mom and the residents. Appreciate their dedication of providing quality care for Mom and the residents. Appreciate local management and their commitment to excellence !
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I feel that the new aides do not have enough training. I asked one of them to help me change my husband's shirt and she told me that she didn't know how to do it and was afraid of hurting him. I helped her do it and tried to explain it to her. She was very appreciative.
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(name removed) is an awesome chef who shows a love of her skills in preparing nutritious meals. Thank you (name removed) for sharing! Nurses : (name removed) are the best and take special care of our mom. (name removed) is a truly amazing person who shows complete dignity and compassion for the residents. She does a fantastic job of providing events and socials for the residents. We appreciate her so much!!
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Everyone is sooo good to (name removed). I really appreciate that. Thank you
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We appreciate so much how all Bickford Family Members go above and beyond to take care of my mom- and now my father-in-law too. We love you guys!
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Everyone was just wonderful taking care of mom after her fall. They were so helpful after I brought her back from the hospital. I felt mom was going to get all the care and attention she needed. Thanks!
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Shout out to (name removed) who went above and beyond to help me/mom with a few things during my quarantine with Covid!
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Nurses: (name removed) have been awesome! (name removed) in housekeeping was amazing! Thank You to (name removed) and the other aides for being so welcoming when we come into visit Mom.
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I was not notified when Covid shots were being give so my mom probably didn't get hers. Also, I had requested mom be seen by the podiatrist. I even went to Bickford to make sure mom was seen. I was then told that the podiatrist had an emergency and would reschedule. I asked to be notified of the reschedule and was not notified. Mom has been at Bickford for 9 months and hasn't been seen by the podiatrist to my knowledge. | I appreciate (name removed) prompt response to my concerns. The general attitude at Bickford seems much improved since her promotion
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Mom seems happy. Care has been very good.
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I appreciate all the staff members so much for their kindness and care to our mom. Cindy in particular goes above and beyond and it means so much. (names removed) have also been amazing in their efforts to get my father-in-law settled and make him m feel comfortable. Love you guys!
Did you know
Most senior living communities don’t share internal reviews
Know the Real Residents, Real Reviews Difference
Our Reviews
Real Residents, Real Reviews
- From verified residents & families
- Unfiltered
- Solicited monthly
- Current, ongoing & up-to-date
Other Reviews
Google, A Place for Mom, etc.
- Can be written by anyone
- Often come from people who don’t actually live there (i.e. just came for a tour)
- Reflect a static, one-time experience
- Partial picture
Why other senior living communities don’t share internal reviews
- Most communities don’t solicit reviews on a monthly basis. Most surveys are annual and used for internal purposes only.
- They’re caring for a frail, vulnerable population 24/7/365. Healthcare, by its very nature, can be messy, especially when you’re on around the clock. Service failures are almost inevitable in this context.
- They know that some of the comments aren’t necessarily accurate
- They don’t have the courage to be vulnerable. They want to control how prospective families see them.
- They’re afraid it would hurt their sales and marketing efforts
- They don’t trust the consumer to be able to handle the truth
Did you know
Bickford Senior Living’s happiness score is 2x the national average
Reviews FAQ
Bickford residents and families have frequent opportunities to participate in providing feedback throughout the year. Bickford sends out a comprehensive annual survey evaluating all aspects of a residents experience. Following this survey, Bickford sends out a monthly survey to see if we are making progress on improving their happiness levels. The responses to both surveys are posted on the website and remain there for a year.
Bickford is committed to transparency. That means posting all feedback – both positive and negative. Every review is included in our overall score (star-rating). However, we do not post comments that are libelous, profane or risk violating the privacy of our residents.
A Bickford Verified Resident Review is a review provided by a resident or family member/significant other that has been verified by Bickford as an authorized individual. Individual names are protected for privacy reasons.
Bickford has developed a program to improve resident happiness based specifically on the scores and comments of the surveys. Each Branch sets goals to improve targeted areas identified from the surveys. The actions that need to be taken are discussed as a part of each shifts daily stand-up meeting.
Due to the unique and personalized nature of our business, responses to reviews, if requested, happen individually.
Understaffed especially with recent large increases in cost.