Welcome to Bickford of Urbandale
Enjoy conversations with friends on the porch at Bickford of Urbandale
Enjoy a good book in the living room at Bickford of Urbandale
Food is best when shared with family and friends in the private dining room at Bickford of Urbandale
Food is best when shared with friends in the dining room at Bickford of Urbandale
Intimate enough to entertain your closest family; you can even host your next get together in the bistro at Bickford of Urbandale
Relax with a good puzzle in the activity room at Bickford of Urbandale
Enjoy a good snooze in the sitting area at Bickford of Urbandale
Curl up with a good book in the sunroom at Bickford of Urbandale
Strut on in and find out what the buzz is all about in the salon at Bickford of Urbandale
Hydrotherapy eases achy joints in our whirlpool at Bickford of Urbandale
Enjoy bird watching, gardening and barbecuing in our courtyard at Bickford of Urbandale
Personalize and decorate to your unique tastes an apartment at Bickford of Urbandale
Personalize and decorate to your unique tastes an apartment at Bickford of Urbandale
Personalize and decorate to your unique tastes an apartment at Bickford of Urbandale
Chairs and sofas sit higher and are easier to get in and out of in the Mary B’s living room at Bickford of Urbandale
Mary B’s country kitchen helps establish routines, creates activities and triggers a sense of meal time at Bickford of Urbandale
Residents with dementia can enjoy a traveling path, relaxed seating and raised garden beds in the courtyard at Bickford of Urbandale

Bickford of Urbandale

Your loved one deserves to live the best life possible

Watch your loved one thrive in an environment that feels like home

Navigating the aging journey is difficult.

We understand what’s at stake here: it’s not just someone, it’s your loved one.

Meanwhile, it’s on you to make the difficult decisions.

There's a Higher Path for our seniors

Senior care today is reactive, expensive, and siloed. It’s a sick-care system, not a health-care system (designed to keep seniors healthy). Most of us have accepted this status quo because it feels too big and complex to change. Not us. We’re taking the road less traveled and championing a higher standard of senior care.

Learn More

Our family of caregivers will do whatever it takes to care for your loved one

 

Meet Urbandale's Leadership Team

  • Holly Leto

    Executive Director

  • Taylor Tuthill

    Family Advocate

  • Jennifer Smith

    Health & Wellness Director

Services at Urbandale

Assisted Living

Personalized help with the activities of daily life, such as meals, grooming, and medication management.

Memory Care

An intimate, engaging environment designed specifically for seniors with dementia and Alzheimer’s.

Happenings


Sheena Peters

May 22, 2025

Bingo Fun at Bickford of Urbandale – Join Us Mondays & Thursdays! At Bickford of Urbandale, we believe in creating moments of joy and connection—and what better way to do that than with a lively game of Bingo? Join us every Monday and Thursday at 2:00 PM for our popular Bingo sessions! It's the perfect opportunity to engage with others, enjoy a little friendly competition, and maybe even win a prize or two. Winners receive fun-size candy bars as a sweet reward—and of course, the bragging rights don’t hurt either! Our Bingo games are open to everyone—residents, friends, family, and members of the community. The more, the merrier! We’re also always accepting donations of fun-size candy bars to help keep the prizes flowing. Your generosity helps us continue spreading smiles and making these gatherings extra sweet. Come for the Bingo, stay for the laughter and friendship. We can’t wait to see you there! Bickford of Urbandale – Where Life Is Lived Meaningfully.

Sheena Peters

May 21, 2025

We had such a wonderful time at Bickford of Urbandale hosting a creative and heartwarming bookmark-making workshop with our amazing partners at Fox Rehabilitation! A big thank-you to Alyssa, who came fully prepared with all the materials and ideas to make this a truly engaging experience for everyone involved. Workshops like this do more than bring smiles—they promote fine motor skills, encourage creativity, and provide meaningful social connections for our residents. The joy in the room was contagious! We are so grateful for our continued partnership with Fox Rehabilitation. It truly takes a village, and we’re proud to be surrounded by dedicated professionals who share the same mission: enhancing lives and supporting independence in every way we can. Here’s to more inspiring moments and collaborative efforts ahead! #BickfordOfUrbandale #FoxRehabilitation #SeniorLivingWithHeart #ItTakesAVillage #CreativeConnections

Sheena Peters

May 20, 2025

Sweet Moments at Bickford of Urbandale: Cookie Magic and Cozy Reads This morning at Bickford of Urbandale, we whipped up some sweet fun in the kitchen with a simple but delicious recipe—3-ingredient peanut butter cookies (well, make that 4, thanks to a generous handful of chocolate chips we couldn't resist adding!). The aroma of fresh-baked cookies filled the air, and so did the laughter as our friends mixed, scooped, and taste-tested their creations. One of the highlights of the day came courtesy of our lovely friend Judy, who brought a plate of the warm cookies over to MaryB's neighborhood. There, they made the perfect afternoon treat during Judy's quiet reading time—just another reminder of the joy that comes from sharing something made with love. Here at Bickford, it's these small, sweet moments that make life truly special. Whether it's baking together, sharing smiles, or simply enjoying a good book and a better cookie, we’re so grateful for the bonds we build each and every day.

Sheena Peters

May 20, 2025

Dear Families, We’re excited to remind you about our Meet & Greet with Health & Wellness Director Jenny Smith happening tomorrow, Wednesday, May 21st, from 4:00 PM to 6:00 PM. Join us for light refreshments and a warm opportunity to get to know Jenny, who plays a vital role in ensuring the well-being and support of your loved ones. It’s a great chance to connect, ask questions, and learn more about the exceptional care we provide. We look forward to seeing you there! Warm regards,
Holly

Katelyn Woodward

May 20, 2025

Taylor has all the details about the #HigherPath! Call today to set up your tour and learn how we strive to get our seniors started in the right direction! 515-331-3000 #Bickford #AssistedLiving #SeniorLiving

Sheena Peters

May 19, 2025

Rain or Shine, We Keep Moving! At Bickford of Urbandale, a little rain never dampens our spirits—especially when it’s walking club day! Three times a week, our walking club comes together to stay active, share stories, and enjoy each other’s company. Today was no exception—even though the skies opened up and poured all day, our determination didn’t budge. Instead of walking outdoors, we turned the halls of our Branch into our very own indoor trail. With our favorite hits from the 1950s echoing through the halls, we danced, sang, and marched our way through the building—smiles wide, hearts full. Along the way, more friends joined in, turning our walk into a joyful parade of laughter and movement. Rain may have changed our route, but it couldn’t stop our fun. It’s just another reminder that here at Bickford of Urbandale, every day is a chance to move, connect, and make a memory—together.

Taylor Tuthill

May 16, 2025

Discover the Comfort and Care You Deserve – Tour Today! At Bickford of Urbandale, we understand that choosing the right home is a significant decision. That's why we invite you to experience firsthand the warmth, compassion, and community that define our assisted living facility. Schedule your tour today with Taylor by calling 515-419-8872.

Sheena Peters

May 15, 2025

A Joyful Morning of Worship at Bickford of Urbandale This morning at Bickford of Urbandale, our hearts were lifted and our spirits renewed during a beautiful non-denominational worship session led by our beloved Bob the Chaplain. With his gentle strumming and heartfelt singing, Bob brought the room alive with praise. His guitar echoed joyfully through the halls as familiar hymns and uplifting songs filled our souls with peace. It didn’t take long before we were all on our feet, clapping, swaying, and singing along—rejoicing together in the love and light of the Lord. Bob’s message was full of hope, reminding us that no matter our age or stage in life, we are never too far from God’s grace. It was a reminder of the strength we find in faith and community. We are so grateful for moments like these—moments that turn an ordinary morning into a celebration of life, love, and the presence of God among us. Thank you, Bob, for sharing your gifts and guiding us in such a moving time of worship. Until next time, may the peace of Christ be with you all! #BickfordUrbandale #WorshipTogether #FaithAndJoy #PraiseTheLord

Sheena Peters

May 15, 2025

A Joyful Afternoon at Mary B’s Neighborhood – Where Memory Care Meets Meaningful Moments At Bickford of Urbandale, we believe that every moment matters—especially when shared with others. This week in Mary B’s Neighborhood, our specialized memory care community, we had a heartwarming afternoon tossing a ball around in one of our beautiful courtyards. Laughter echoed, smiles lit up faces, and connections were strengthened—all under the sunny Iowa sky. These simple yet powerful experiences are at the heart of what we do. Our team is specially trained to care for those living with Alzheimer’s and other forms of dementia. We create an environment where friends feel safe, valued, and engaged—because we know that purpose and joy don’t stop with a diagnosis. Mary B’s Neighborhood isn’t just a memory care program—it’s a community built on love, understanding, and a deep commitment to individualized care. If you’d like to see the magic of Mary B’s in person, we invite you to come visit. Call Taylor at (515) 419-8872 to schedule a personal tour. We’d love to show you how we’re making life more meaningful, one joyful moment at a time.

Sheena Peters

May 14, 2025

Fun Facts with Shimmie in Mary B's Neighborhood Laughter, curiosity, and a touch of surprise filled Mary B’s Neighborhood as Shimmie led a delightful round of “Fun Facts and True or False” with our friends. From giggles over quirky trivia to gasps at unbelievable truths, everyone had a blast guessing answers and sharing memories sparked by each fact. One question really got everyone talking—Do you know what the smelliest fruit in the world is? (Hint: It’s the durian!) These lighthearted sessions bring smiles and even a few friendly debates, making them a favorite part of the week. Activities like this are more than just fun—they're great for keeping our minds sharp and spirits high. Engaging in memory-stimulating games supports cognitive health and encourages social connection, which are both key in maintaining overall well-being. Whether you knew the answer or learned something new, everyone left the session a little brighter and a lot more connected.

Real Residents
Real Reviews

Learn More

3.5

overall score based on 119 reviews

  • May 1, 2025

    5

  • May 1, 2025

    I'm so thankful to have my mom at Bickford. She has received wonderful care which gives great peace of mind!

  • Mar 1, 2025

    It is so good to know that our mother is cared for by people who care to put in the time with her. She has always been a social person and she receives lots of interaction with staff and other residents at Bickford. We, her family are grateful to know she is cared for when we can't be there with her.

  • Jan 1, 2025

    Bickford has been amazing to work with. The staff is wonderful! It gives great peace to know my mom is in good care.

  • Dec 1, 2024

    Bickford has been a wonderful place for my mom... very supportive, awesome directors and staff, and I know she's in great care!

  • Aug 1, 2024

    Okay

  • Jul 1, 2024

    I'm so thankful for the Bickford staff! They go above and beyond my mom's needs to see she is taken care of. I appreciate every one of them!

  • Jun 2, 2024

    Staff has been wonderful and has made (name removed) feel at home. Haven't seen her this calm in years

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Bickford of Urbandale

Assisted Living & Memory Care

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