Bickford of West Des Moines
Get in Touch
Pay My BillReal Residents, Real Reviews
Knowing who to trust in this journey is hard — especially when your loved one’s health and happiness are at stake.
A letter from Andy Eby Andy Eby Caregiver

The decision to consider senior living is never an easy one. You’re looking for caregivers to help with situations that may have you feeling exposed and powerless. We understand that this is a vulnerable time for your family.
Here at Bickford, we believe that vulnerability is not a weakness, but a strength.
We honor the courage it takes for seniors and families to navigate the aging journey and we believe we owe you our vulnerability in return.
That’s why we display real reviews from our residents, both positive and negative. We’re not interested in cherry-picking feel-good comments from casual visits.
We aim to earn your trust by showing the full spectrum of feedback from internal monthly surveys of our residents and families. This is an uncommon practice in our industry.
Many of the reviews you’ll see are positive, serving as a testament to our “whatever it takes” commitment to helping residents live their best lives.
We interpret negative reviews through two lenses: First, some contain hard truths. It hurts to hear, but sometimes we deserve it. This feedback sharpens us, allows us to see where we fall short, and demands that we get better.
Second, some reviews arise from the unbearable emotional pain families feel as they watch a loved one decline. In these situations, our caregivers may bear the brunt of unrealistic expectations. As the saying goes, “Hurt people hurt people.”
We trust your discernment to distinguish between the two. Feel free to ask us about any review that raises questions or concerns. We believe that trust isn’t built on a facade of perfection but on honesty about our successes and challenges.
Thank you for considering placing your trust in us.
Andy Eby
Reviews for Bickford of West Des Moines
-
54
-
14
-
5
-
8
-
7
Reviews with Comments
-
I understand that they are having trouble getting a housekeeper, but (name removed) room and bath still need to be cleaned. If I need to do it then I should get an adjustment to his bill.
-
(name removed) is doing a wonderful job as activity director. We would still like to see laundry done more than every other week. The new maintenance guy is responsive about requests in Moms apartment. (name removed) and (name removed) have responded quickly to emailed concerns. Service in the dining room can be a challenge for staff I'm sure. But Mom’s table seems to be served earlier and they remember she like chocolate milk with meals Our family was served a wonderful Thanksgiving Eve and Christmas Eve luncheon in the small dining room which was beautifully decorated. The Christmas party buffet luncheon was enjoyable but a little overwhelming for Mom. Thank you.
-
Definitely appreciated all of the Christmas and Holiday programs and activities. Thank you!
-
The issue about non-working washing machines feels like it went on way too long. But hopefully has now been resolved. The issue with not having an activity director seems to be resolving. (name removed) is doing a wonderful job! We miss (name removed). He went above and beyond the call of duty in maintenance. It's nice to have a housekeeper and hopefully she will stay longer than the others over the last 6 months. It would be nice to have a rotation in the dining room as far as who gets served first. My moms table almost always seems to be a served last. That means they are setting there for 20-30 minutes sometimes before being served. Then are too exhausted to eat.
-
Laundry frustration due out of order machines. Male residents entering female resident rooms
-
My mom's trash has not been getting emptied. Her garbage can was overflowing and after about 8 days of seeing it not emptied I took it out of her room last night. My mom states she is lonely, can everything possible be done for her to engage in all activities with the other residents?
-
I just want you to know that my Aunt (name removed) passed away on Sunday am at Bickford . The entire staff has been so kind & caring to my aunt since moving in April of 2022. This last week my aunt was placed in UnityPoint Hospice care & remained in her Bickford home. The entire teams worked together in unison with such care & kindness. As I am working to remove her belongings, the same kindness is being given to me by your staff & the residents. (name removed) surrounds herself with the same kind, caring, & professional qualities that she has. Thank you again for welcoming my Aunt (name removed) to be part of the Bickford Family.
-
Noticeable overall improvements in the last 30 days.
-
Really appreciate all everyone does for (name removed), with care and respect. Also, listening to my thoughts and concerns. Feel there is a good group, can't remember all names but to name few, (name removed). The cleaning gal does a great job, those in the kitchen. Of course, (name removed). Hated to see (name removed) go. Anyway, thank you to all.
-
Please notify us regarding your leadership change when you can
-
Very nice, caring staff. Providing quality, personalized treatment and care based on individual needs.
-
My aunt is doing well. They have encouraged her to participate in fun activities. They make sure she goes to all meals & gets her hair done. She is smiling more & engages in good conversations when I'm there. I'm very pleased with the care she is receiving.
-
Most days are good, depends on who is here. Husband said 3 girls woke him this morning, then left. He needs help dressing, can't make his bed & was suppose to get a shower this morning. His room smelled bad from several used depends in trash. I took care of all except the shower. Made about 3 trips up to nurses station, each time they were setting there on their phones. I didn't say anything, but he now has notes on wall beside his bed as a reminder.
Did you know
Most senior living communities don’t share internal reviews
Know the Real Residents, Real Reviews Difference
Our Reviews
Real Residents, Real Reviews
- From verified residents & families
- Unfiltered
- Solicited monthly
- Current, ongoing & up-to-date
Other Reviews
Google, A Place for Mom, etc.
- Can be written by anyone
- Often come from people who don’t actually live there (i.e. just came for a tour)
- Reflect a static, one-time experience
- Partial picture
Why other senior living communities don’t share internal reviews
- Most communities don’t solicit reviews on a monthly basis. Most surveys are annual and used for internal purposes only.
- They’re caring for a frail, vulnerable population 24/7/365. Healthcare, by its very nature, can be messy, especially when you’re on around the clock. Service failures are almost inevitable in this context.
- They know that some of the comments aren’t necessarily accurate
- They don’t have the courage to be vulnerable. They want to control how prospective families see them.
- They’re afraid it would hurt their sales and marketing efforts
- They don’t trust the consumer to be able to handle the truth
Did you know
Bickford Senior Living’s happiness score is 2x the national average
Reviews FAQ
Bickford residents and families have frequent opportunities to participate in providing feedback throughout the year. Bickford sends out a comprehensive annual survey evaluating all aspects of a residents experience. Following this survey, Bickford sends out a monthly survey to see if we are making progress on improving their happiness levels. The responses to both surveys are posted on the website and remain there for a year.
Bickford is committed to transparency. That means posting all feedback – both positive and negative. Every review is included in our overall score (star-rating). However, we do not post comments that are libelous, profane or risk violating the privacy of our residents.
A Bickford Verified Resident Review is a review provided by a resident or family member/significant other that has been verified by Bickford as an authorized individual. Individual names are protected for privacy reasons.
Bickford has developed a program to improve resident happiness based specifically on the scores and comments of the surveys. Each Branch sets goals to improve targeted areas identified from the surveys. The actions that need to be taken are discussed as a part of each shifts daily stand-up meeting.
Due to the unique and personalized nature of our business, responses to reviews, if requested, happen individually.






















The staff is amazing. You can tell that everyone cares about the residents and they strive to give the best care possible.