Bickford of Cedar Falls
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Real Residents, Real Reviews
Knowing who to trust in this journey is hard — especially when your loved one’s health and happiness are at stake.
A letter from Andy Eby Andy Eby Caregiver/Sales & Marketing
The decision to consider senior living is never an easy one. You’re looking for caregivers to help with situations that may have you feeling exposed and powerless. We understand that this is a vulnerable time for your family.
Here at Bickford, we believe that vulnerability is not a weakness, but a strength.
We honor the courage it takes for seniors and families to navigate the aging journey and we believe we owe you our vulnerability in return.
That’s why we display real reviews from our residents, both positive and negative. We’re not interested in cherry-picking feel-good comments from casual visits.
We aim to earn your trust by showing the full spectrum of feedback from internal monthly surveys of our residents and families. This is an uncommon practice in our industry.
Many of the reviews you’ll see are positive, serving as a testament to our “whatever it takes” commitment to helping residents live their best lives.
We interpret negative reviews through two lenses: First, some contain hard truths. It hurts to hear, but sometimes we deserve it. This feedback sharpens us, allows us to see where we fall short, and demands that we get better.
Second, some reviews arise from the unbearable emotional pain families feel as they watch a loved one decline. In these situations, our caregivers may bear the brunt of unrealistic expectations. As the saying goes, “Hurt people hurt people.”
We trust your discernment to distinguish between the two. Feel free to ask us about any review that raises questions or concerns. We believe that trust isn’t built on a facade of perfection but on honesty about our successes and challenges.
Thank you for considering placing your trust in us.
Andy Eby
Reviews for Bickford of Cedar Falls
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Reviews with Comments
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We had the pleasure of meeting (name removed). He was easy to talk to and addressed our concerns.
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I truly appreciate the effort and changes I have seen over the last few months! (name removed) is friendly and open to talk and listen to concerns! That's huge! I appreciate that some staff have been replaced and trust they all will keep learning! It's good to see cleaner hallways and more smiles! Still could work on smiles and greetings from whatever staff is nearby- to residents but also to visitors! Some do well on this! The Memorial Day lunch was lovely and B was very accommodating - appreciated! |
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It's hard to say as we live several hours away . And my brother is not a complainer . Very positive person .
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It seems like there are fewer staff lately. A few times when I have visited Dad he needs to be changed or transferred to his recliner and I had to press his call button to get help for him. In the past I could find someone to ask.
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It would be helpful if staff had a private area where they could take their breaks. When I see them sitting in a common area I think that they are available to help me. They need to get away from the action and have a true break.
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It's hard to do this from 5 hrs away from (name removed). We would appreciate a phone call on how he's doing at least once a week. He's unable to call us because very little use of his hands. Thx
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My comments: My response is a 5. The concern and care he receives has been beyond what was hoped for. Hidie was more than accommodating in all she did to get things lined up for him to be there. A well deserved " Thank you very much! " to her in particular !
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Please call or email me if Dad needs anything. I don't always notice if he's getting low on something, or if he needs a different clothing size.
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Lots of points that I want to mention:
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What's going on with the management staff? Is (Name Removed) the only one there? What happened to (Names Removed) ?
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LTC insurance claims not completed when submitted. Correct process for submission not being carried out. Families members at facility are in danger of loosing benefits.
Did you know
Most senior living communities don’t share internal reviews
Know the Real Residents, Real Reviews Difference
Our Reviews
Real Residents, Real Reviews
- From verified residents & families
- Unfiltered
- Solicited monthly
- Current, ongoing & up-to-date
Other Reviews
Google, A Place for Mom, etc.
- Can be written by anyone
- Often come from people who don’t actually live there (i.e. just came for a tour)
- Reflect a static, one-time experience
- Partial picture
Why other senior living communities don’t share internal reviews
- Most communities don’t solicit reviews on a monthly basis. Most surveys are annual and used for internal purposes only.
- They’re caring for a frail, vulnerable population 24/7/365. Healthcare, by its very nature, can be messy, especially when you’re on around the clock. Service failures are almost inevitable in this context.
- They know that some of the comments aren’t necessarily accurate
- They don’t have the courage to be vulnerable. They want to control how prospective families see them.
- They’re afraid it would hurt their sales and marketing efforts
- They don’t trust the consumer to be able to handle the truth
Did you know
Bickford Senior Living’s happiness score is 2x the national average
Reviews FAQ
Bickford residents and families have frequent opportunities to participate in providing feedback throughout the year. Bickford sends out a comprehensive annual survey evaluating all aspects of a residents experience. Following this survey, Bickford sends out a monthly survey to see if we are making progress on improving their happiness levels. The responses to both surveys are posted on the website and remain there for a year.
Bickford is committed to transparency. That means posting all feedback – both positive and negative. Every review is included in our overall score (star-rating). However, we do not post comments that are libelous, profane or risk violating the privacy of our residents.
A Bickford Verified Resident Review is a review provided by a resident or family member/significant other that has been verified by Bickford as an authorized individual. Individual names are protected for privacy reasons.
Bickford has developed a program to improve resident happiness based specifically on the scores and comments of the surveys. Each Branch sets goals to improve targeted areas identified from the surveys. The actions that need to be taken are discussed as a part of each shifts daily stand-up meeting.
Due to the unique and personalized nature of our business, responses to reviews, if requested, happen individually.
Thankful for some positive changes. There are still issues with food. Boston cream pie with no cream in it and grilled cheese sandwiches with a quarter size cheese on them and only one side of the bread grilled. Often get different food than ordered.