Bickford of Aurora
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Real Residents, Real Reviews
Knowing who to trust in this journey is hard — especially when your loved one’s health and happiness are at stake.
A letter from Andy Eby Andy Eby Caregiver/Sales & Marketing
The decision to consider senior living is never an easy one. You’re looking for caregivers to help with situations that may have you feeling exposed and powerless. We understand that this is a vulnerable time for your family.
Here at Bickford, we believe that vulnerability is not a weakness, but a strength.
We honor the courage it takes for seniors and families to navigate the aging journey and we believe we owe you our vulnerability in return.
That’s why we display real reviews from our residents, both positive and negative. We’re not interested in cherry-picking feel-good comments from casual visits.
We aim to earn your trust by showing the full spectrum of feedback from internal monthly surveys of our residents and families. This is an uncommon practice in our industry.
Many of the reviews you’ll see are positive, serving as a testament to our “whatever it takes” commitment to helping residents live their best lives.
We interpret negative reviews through two lenses: First, some contain hard truths. It hurts to hear, but sometimes we deserve it. This feedback sharpens us, allows us to see where we fall short, and demands that we get better.
Second, some reviews arise from the unbearable emotional pain families feel as they watch a loved one decline. In these situations, our caregivers may bear the brunt of unrealistic expectations. As the saying goes, “Hurt people hurt people.”
We trust your discernment to distinguish between the two. Feel free to ask us about any review that raises questions or concerns. We believe that trust isn’t built on a facade of perfection but on honesty about our successes and challenges.
Thank you for considering placing your trust in us.
Andy Eby
Reviews for Bickford of Aurora
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99
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30
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12
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3
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3
Reviews with Comments
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When my mom was away and another rehab (for her hip), she just never felt great you could tell by her anxiety. We just got back this past Friday, and already we know that she's happy...
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I think my main concern is always the interaction my mom gets through activities. It seems the interactions have trailed off a bit.
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3 of the last 3 months my insurance (name removed) insurance company has not been notified of any billings or payments.
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Food needs improvements
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Always a pleasure to visit my Mother, (name removed). Staff always friendly and quick to answer questions honestly...my Mom has her cognitive moments, but says she likes her "home."
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(name removed) has been amazing with our mom & we soooo appreciate her care & attention. We appreciate that staff communicate with us & are always available to answer are questions. Thank you!
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Done
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(name removed) is very happy at Bickford and adjusting very well.
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It seems that things are always changing with my mother, (name removed). Everyone at Bickford acclimates and accommodates. Myy siblings and I are so thankful! ♥️
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They treat all wonderfully in Mary B's..
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Excellent!
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Done
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The staff at bickford treats my mother like she was their own mother
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My mother had an allergic reaction - the nurse on duty (name removed) handled the situation well.
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Mary Bs is top notch. The staff truly care for mom, and that makes all the difference!
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We are thrilled with the kind and compassionate caregiving to our mother at Mary B's
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I enjoyed visiting my mom in Mary B's. I really enjoy the nurse, (name removed), and it was fun to play games with my Mom and her friends.
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Mary B staff is awesome! Mom is so happy there.
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I would give a 5 but a 4 because of quality and taste of the food
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They sit in front of the tv a lot
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Need to make more diabetic foods.
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(name removed) would like to give a shout out to the nurses - she really appreciates how much they do for her & for all the residents!
Did you know
Most senior living communities don’t share internal reviews
Know the Real Residents, Real Reviews Difference
Our Reviews
Real Residents, Real Reviews
- From verified residents & families
- Unfiltered
- Solicited monthly
- Current, ongoing & up-to-date
Other Reviews
Google, A Place for Mom, etc.
- Can be written by anyone
- Often come from people who don’t actually live there (i.e. just came for a tour)
- Reflect a static, one-time experience
- Partial picture
Why other senior living communities don’t share internal reviews
- Most communities don’t solicit reviews on a monthly basis. Most surveys are annual and used for internal purposes only.
- They’re caring for a frail, vulnerable population 24/7/365. Healthcare, by its very nature, can be messy, especially when you’re on around the clock. Service failures are almost inevitable in this context.
- They know that some of the comments aren’t necessarily accurate
- They don’t have the courage to be vulnerable. They want to control how prospective families see them.
- They’re afraid it would hurt their sales and marketing efforts
- They don’t trust the consumer to be able to handle the truth
Did you know
Bickford Senior Living’s happiness score is 2x the national average
Reviews FAQ
Bickford residents and families have frequent opportunities to participate in providing feedback throughout the year. Bickford sends out a comprehensive annual survey evaluating all aspects of a residents experience. Following this survey, Bickford sends out a monthly survey to see if we are making progress on improving their happiness levels. The responses to both surveys are posted on the website and remain there for a year.
Bickford is committed to transparency. That means posting all feedback – both positive and negative. Every review is included in our overall score (star-rating). However, we do not post comments that are libelous, profane or risk violating the privacy of our residents.
A Bickford Verified Resident Review is a review provided by a resident or family member/significant other that has been verified by Bickford as an authorized individual. Individual names are protected for privacy reasons.
Bickford has developed a program to improve resident happiness based specifically on the scores and comments of the surveys. Each Branch sets goals to improve targeted areas identified from the surveys. The actions that need to be taken are discussed as a part of each shifts daily stand-up meeting.
Due to the unique and personalized nature of our business, responses to reviews, if requested, happen individually.
The food needs improvement. Everything else is great