A Message from the Director-- Bickford Cottage Assisted Living & Memory Care of Fort Dodge
Falls are not a “normal part of aging.” They’re an independence crisis.
Falls are often dismissed as something that “just happens” as we get older—but the truth is far more serious. For older adults, a single fall can change everything: mobility, independence, confidence, and even life expectancy.
According to the CDC, an older adult falls every single second in the United States. That’s more than 36 million falls every year, and over 32,000 deaths annually. The financial impact is staggering as well—over $50 billion in healthcare costs each year, much of it paid through Medicare and Medicaid.
But behind these statistics are real people whose lives are disrupted not only by broken bones, but by the fear of falling again. And that fear can quietly steal independence long before an actual fall ever happens.
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The Hidden Crisis: Seniors Fear Losing Independence More Than Death
For most older adults, independence is everything.
In a recent sample survey of older adults by the CDC:
• 89% said independence was their top priority
• 53% feared health issues
• 26% feared memory loss
• 23% feared mobility limitations
• Yet almost none listed falls as their biggest risk—despite falls being the number one cause of injury-related death among seniors
This disconnect is dangerous. If seniors don’t recognize falls as a major threat, they’re far less likely to take proactive steps to prevent them.
That’s why education, awareness, and prevention programs are essential—and why Bickford’s Higher Path tracks fall metrics and incorporates a specialized balance training program designed by Millennium Therapy into our exercise programming.
But even when we recognize fall risk, fear itself can become a barrier to independence and joy.
And that’s where knowing our residents—truly knowing them—makes all the difference.
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A Bickford Cottage of Fort Dodge Success Story: How Listening Changes Lives
We’d like to share a recent moment that reminds us why we do what we do.
Dianne, one of our residents, absolutely loves Christmas.
We recently planned an outing to see the holiday displays at Kennedy Lights. When first asked, Dianne was thrilled—she wore her festive outfit all day in preparation.
But later that afternoon, she told our Activities Director that she no longer wished to go. Despite asking several times, Dianne simply said, “No.”
Our Director, Christine, knowing how much this outing meant to Dianne, sat down with her. After a moment, she gently asked why.
Dianne sighed and said,
“It’s been cold and snowy. I use a cane. I’m afraid of falling on the ice. If I fall, that’ll be the end for me.”
Christine took her hand and said,
“That’s what we’re here for. What if I could make it so you wouldn’t have to walk at all?”
Christine explained her plan:
“I have a wheelchair. We can bundle you up, get you seated comfortably, and I will personally take you to the bus. You won’t have to walk—and you’ll still get to see the Christmas lights.”
After hearing this, Dianne agreed.
She put on her red jacket, we got her onto the bus safely, and Christine sat beside her. Together, they sang Christmas carols and enjoyed a beautiful night of lights and laughter. When they returned, we ensured she stayed safe and warm using the same careful approach.
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This Is What Sets Bickford Apart
When something matters to our residents, it matters to us.
The Higher Path is about more than preventing falls.
It is about removing the barriers that interfere with independence, joy, and meaningful moments.
Bickford Cottage of Fort Dodge’s Higher Path doesn’t take independence away.
It strengthens it.
It protects it.
It ensures it lasts.
Because here, independence doesn’t mean being alone.
It means having someone beside you who truly cares—someone who asks the important questions, listens deeply, and finds solutions that help residents continue living life fully, safely, and joyfully.
At Bickford, when it matters to you, it matters to us.