Think of Magnus as Bickford of Sioux City’s very own twist on the classic Elf on the Shelf — but bigger, faster, and a whole lot wilder!
Instead of a tiny elf perched quietly on a bookshelf, Magnus the Cheetah shows up in unexpected places all around the community.
While the elf reports back to Santa, Magnus is all about sparking joy, stirring up laughter, and inspiring a little playful mischief among residents and team members alike.
He doesn’t just sit and watch — he explores the Bread Basket Scratch Kitchen, “helps” with holiday activities, jumps into morning exercise, and cozies up wherever he feels like making the day a little brighter.
Just like the Elf on the Shelf tradition, you’ll want to follow along daily to see where he ends up next… but with Magnus, the surprises are bigger, bolder, and uniquely Bickford!
Bickford of Sioux City Assisted Living & Memory Care
Debra Conley
Dec 23, 2025
We partied two days in a row! We were blessed and merry at our Family Christmas Party! Then we were silly and many laughs were had at our Ugly Sweater and Games party! Thank you to Wendy ,Jennifer, Michelle . and Iris for hosting the games!
Peyton Thiele
Dec 22, 2025
Purposeful Holiday Fun: Montessori-Inspired Reindeer Treat Bags! Residents enjoyed meaningful, hands-on work as they created treat bags for our guests. Combining holiday joy with Montessori values of independence and contribution.
Jill Colling
Dec 17, 2025
Our team is dressing in holiday themes until Christmas and it certainly makes for great conversation starters! “Let’s Get Lit” day offered twinkling hair accessories to blinking Christmas lighted necklaces. The branch is buzzing with festive vibes! We love this time of year- stop in and experience it with us!
Abbie Susie
Dec 16, 2025
Magnus has been busy around the Branch! He has found his way to the library, the breakroom to keep our hard working BFMs company, adding a little fun to our Christmas decor and he really loves the Pet Lifesong station. Stick around to see what he gets into next week! #assistedliving #memorycare #bickfordofsiouxcity #elfontheshelf
Peyton Thiele
Dec 12, 2025
From posing for holiday portraits to poking for presents, our Holiday party was full of fun and laughter! #Bickfordofsiouxcity
Debra Conley
Dec 12, 2025
This is such a fun filled time of year! We enjoyed an evening of crafting to Christmas music with the West High Student council, we were treated to a fabulous recital by the Arena Dance Academy! So wonderful! Also the joy of family visits in the spirit of the season are priceless! #bickfordofsiouxcity
Jill Colling
Dec 11, 2025
Caregiving is what we do and it takes an entire team. From preparing nutritious meals, discussing fall interventions to hiring the best people, Bickford of Sioux City accomplishes it all. In order to keep residents on the Higher Path, we realize everyone around the table has a voice that needs to be heard. #HigherPath #Bickfordofsiouxcity
Abbie Susie
Dec 10, 2025
The community has spoken and for another year Bickford of Sioux City has been nominated as a "Best Specialty Care or Senior Living". We are honored to be nominated for another year. You can vote daily by through December 28th. Here is the link, we are under the Health and Wellness category: https://cplzv04.na1.hs-sales-engage.com/Ctc/2L+23284/cPLzv04/Jll2-6qcW7Y8-PT6lZ3m5VJY3vW1l8qFdW7PFtJR3yF1WgVwB33L3gjRz8W2Bpd7m3G1dKkW4bgrsd7xTHQGW3LMGtb6HFTDbW1Z0cGq6y0tVkW2pP-Sd40T0KHV2PCyH6rNm8xN62WjgSC5q16W6fMGY28tT63jN1F5zQ9pq18CLVV3slZsbwW6-Gntz94hRdCW74Mzsd97fVmRN45P86C2rCXHW227ZW77YNg73W2wnKCs2cJb5GW6RkRQj3SG_3XW2WdJ-C71kRgYN5rRxGQkQKlyW58mD2S4PD4ndW6JQrTD5vl4GFN7TQQbMvvqRzW614tF48ffGp-W7RzgZ_5W5Kmvf39LGg804 #siouxlandschoice2026 #bestassistedliving #bickfordofsiouxcity #assistedliving
Abbie Susie
Dec 5, 2025
Think of Magnus as Bickford of Sioux City’s very own twist on the classic Elf on the Shelf — but bigger, faster, and a whole lot wilder! Instead of a tiny elf perched quietly on a bookshelf, Magnus the Cheetah shows up in unexpected places all around the community. While the elf reports back to Santa, Magnus is all about sparking joy, stirring up laughter, and inspiring a little playful mischief among residents and team members alike. He doesn’t just sit and watch — he explores the Bread Basket Scratch Kitchen, “helps” with holiday activities, jumps into morning exercise, and cozies up wherever he feels like making the day a little brighter. Just like the Elf on the Shelf tradition, you’ll want to follow along daily to see where he ends up next… but with Magnus, the surprises are bigger, bolder, and uniquely Bickford! Bickford of Sioux City Assisted Living & Memory Care
Debra Conley
Dec 3, 2025
We were treated to a performance by the North High Chamber Choir. The Madrigal performance was magical! Thank you choir!#bickfordofsiouxcity